Sam Mozaffari
Experience Designer

Work

Seven projects across a restaurant network, 2024 to 2026

Employment work at KFC South Pacific across team member and customer experience, written up with vendors, sites and people removed. Each case says what I did, who I worked with, what was decided, what was delivered or released, and which screens are later concepts.

The workforce interface concept: a week of the roster, in a browser window. Workforce platform · 2024

Transforming rostering, time and attendance across a billion-dollar restaurant business

More than 50 interviews, ten restaurant visits and 200 survey responses located 175 pain points. Triaged, blueprinted and scored into a ranked top ten, of which eight were released in the vendor platform across November 2024 and 2025. The nine-module screens are a concept designed in 2026 from the findings.

Co-led the review · eight of ten released by the vendor
The safety reporting interface concept: the restaurant manager's dashboard, in a browser window. Safety and compliance · 2025

Transforming safety and compliance reporting across a restaurant network

One reporting platform across 900 restaurants, and no way to tell a safe restaurant from a silent one. The research found the variable that mattered in the sampled restaurants, the tool held the evidence, and the findings report, blueprint and form prototypes were delivered in December 2025. The ten-module screens are a concept designed in 2026.

Led the research and design · delivered December 2025
The hiring interface concept: the manager's review queue, in a browser window. Hiring and onboarding · 2025

Redesigning hiring and onboarding for a restaurant network

Five of the seven moments that matter failed basic expectations, and the wait for a first human touch ran from days to weeks. Nine stages mapped from more than 50 interviews, then a screening-to-interview workflow specified with human review lanes, so nothing is rejected by a machine and every candidate gets an answer. Implementation sat with technology and the vendor.

Led the design work · specification delivered
Plan of a restaurant foyer: kiosks in a bank on the dominant path, the foyer host where the path splits, and the counter as an equal path. Self-service channel · 2024 to 2025

Designing the human half of self-service ordering

A floor role, a placement standard and the training that came with them, for a channel that had reached about half the network while its operating model stood still. Brand standards published; enforcement through the audit sat with the standards programme.

Led the design work · standards delivered and published
Plan of a drive-thru lane: the order point, the handoff, the payment and pick-up windows and the waiting bay, with cars moving through. Drive-thru · 2024 to 2025

Keeping the human moment in an AI-run drive-thru

A voice-AI order taker removed the one human moment the channel always guaranteed. Four touchpoints named and trained, a hospitality ritual written for each, and two sequenced pilots designed to test them and run by the programme.

Led the design work · two pilots run
Twelve weeks for eight new starters: day-one gates, shifts week by week, and check-ins at weeks two, six and twelve. Employee experience · 2026

Deciding how to fix the first twelve weeks of a restaurant career

Three separate asks synthesised into one attrition chain, two blueprint options held in deliberate tension, and a decision brief a franchise governance forum settled in one meeting. The forum chose the healthy-shift option first.

Led the design work · forum decision accepted
How a guest comment was coded: a theme, a sentiment and a confidence score, a human review queue, then speed, execution or both. Service quality · 2025

Shifting a service-quality programme from speed to competence

Years of optimising one number while guests kept complaining. Read as one dataset, the complaints were about execution. The decomposition showed it, and the observation instrument and recognition ladder put it on the floor. The drive-thru trial was run by the programme.

Led the design work · trial run by the programme

Showing all seven projects.