Copyright

Front Matter

Front Matter

Front Matter

Copyright & License

Chapter 01

The AI-First Service Design Operating System

Chapter 02

The ASD Platform Architecture

Chapter 03

Service-Dominant Logic & Value Co-Creation in the Age of AI

Chapter 04

The Role Contract, Evidence Registers & Deterministic Fact-Checking

Chapter 05

Research Ops at Scale: Mining Transcripts & Field Inquiries

Chapter 06

Mixed Methods & Evidence-Backed Segmentation

Chapter 07

Mental Models, Alignment & Opportunity Mapping

Chapter 08

Ecosystem Value Mapping & Stakeholder Topologies

Chapter 09

Living Journey Maps: From Transcripts to Sentiment Curves

Chapter 10

The Master Blueprint: Five-Lane Architecture & Line of Visibility

Chapter 11

Agentic Service Blueprinting: The Sixth Lane & Autonomous Workflows

Chapter 12

Cross-Channel Orchestration & Story Mapping

Chapter 13

Structured Ideation & How Might We at Machine Speed

Chapter 14

Prototyping Services: Desktop Walkthroughs to Wizard-of-Oz

Chapter 15

Transformative Services, Behavior Change & Recovery Engineering

Chapter 16

Service Quality Management & CX Maturity Governance

Chapter 17

The ASD MCP Server

Chapter 18

Plugins & Host Packs: Claude Code and Beyond

Chapter 19

BUZZ: Multi-Agent Service Design on the Open Agent Network

Chapter 20

DeepSeek Harness Studio: The Integrated Workbench

Chapter 21

SOPs-as-Code: The AI Execution Playbook

Chapter 22

Frontline Enablement & Employee Experience

Chapter 23

The 15 Principles of Good Public Services

Chapter 24

Mastercase: Meridian Bay Ferries

Chapter 25

The Future of Service Design: The Agentic Practice

Appendix A

The ASD Method & Artifact Catalog

Appendix B

CLI & MCP Tool Specification

Appendix C

The 20-Book Canonical Cross-Reference